Diversity Management And Equal Treatment - 1293 Words

Although large strides have been made to promote equal opportunities in the workplace over the past 50 years, diversity management and equal treatment can be improved. According to employment laws are put in place to stop discrimination, but it is the responsibility of people to put them into practice. By tackling diversity and promoting equality, is not only morally right but is ultimately a business advantage. Organizations are making themselves accessible to the talents all over the world and achieving a workforce that is representative of the actual population attracts even more of those talents. Companies that embrace diversity and become inclusive organizations are also able to achieve greater work productivity (Makower, 1995). Demographic changes and equal opportunity legislation call for constant review of HRM practices and improvements in recruitment, training, pay and promotion, positive action, and culture can help increase diversity in the workplace. Recruitment Managing and promoting the growth in workforce diversity is crucial in recruitment and selection strategies for most organizations (Thomas Ely, 1996). Recruitment processes can be expanded to access wider network, specifically targeting their campaigns towards minority groups. This would ensure that people are equally accessible to opportunities offered by the organisation. Likewise, the selection should be rigorous and fair, ensuring that each individual put at a disadvantage at any stage of theShow MoreRelatedDiversity Management As A Method For Achieving Equal Treatments2076 Words   |  9 Pages1. Diversity Management Kersten (2000) defined diversity management as a method to achieving equal treatments that encourages employers to utilize and acknowledge individual differences within their workforce. These differences include both visible, such as age, gender and race, and invisible, such as sexual orientation, work experience and some aspects of disability. However, she also argued that there is no single definition of diversity management yet (Kersten, 2000). This absence has caused multipleRead MoreManaging Diversity Within An Organization1674 Words   |  7 PagesManaging Diversity is often defined as a â€Å"management philosophy of recognising and valuing heterogeneity in organisations with a view to improve organisational performance† (Ozbilgin and Tatli, 2011). Hence recognising the wide variety of qualities possessed by people within an organisation and creating an environment that understands, values and utilises the differences within people. Due to the rapidly growing trends of a more diverse workforce, diverse market and globalisations of businesses,Read MoreLiterature Review On Diversity Management Essay1489 Words   |  6 Pagescountries, diversity management has evolved as an important aspect taken into consideration by many organizations. This is mainly due to the migration of expatriates, globalization and initiatives taken for fairness, equal opportunity and social justice(Rainey2, 2014). In last few decades, the entire world and organizations has faced a significant increase in the demographic diversity of the workplace. Many policies have been formulated by the organizations all over the world to control diversity managementRead MoreThe Impact Of Contemporary Uk On New Zealand Essay1728 Words   |  7 Pagesdiscrimination issues that occur through diverse people existing in close proximity. From social movements focusing on womens rights, civil rights, anti-slavery and indigenous rights, to modern diversity such as disability activism and manag ing diversity in the workplace, it is apparent that this issue of managing diversity is an ongoing encounter. Looking at the 2013 Census published by Statistics New Zealand (2013), we can see a substantial increase in ethnic groups in New Zealand since the 2006 CensusRead MoreDifferences Between Equal Employment Opportunity Initiatives, Affirmative Action Initiatives and Diversity Initiatives in Organizations1120 Words   |  5 PagesDifferences between Equal Employment Opportunity initiatives, Affirmative Action initiatives and Diversity initiatives in organizations Tim Piper Issues in Human Resources Management – MBA 910 February 14, 2012 To best understand how affirmative action (AA), equal employment opportunity (EEO) and diversity work together, I will take a look at each of them and how they interact with each other and also explore the differences of the three initiatives . First Equal employment opportunityRead MoreDiscrimination and Mission Statement Essay654 Words   |  3 Pagesencourages advancement   6) Which of the following is NOT a major sub theory of discrimination within   the disparate treatment theory?   A. Cases that rely on direct evidence   B. Cases that rely on circumstantial evidence   C. Mixed-motive cases   D. Cases that rely on a jury trial   7) Thousands of equal-pay suits have been filed, predominantly by ___________   since the Equal Pay Act of 1963 was passed.    A. Americans with disabilities    B. the elderly    C. African Americans    D. women   Read MoreDiscrimination Is A Big Social Problem893 Words   |  4 Pagesaddressed. In this memo, our group will clearly define current social issues such as sexual discrimination and racial discrimination, deeply analyze these two issues, and provide specific solutions for managers and organizations to effectively manage diversity. At the end, we will make a conclusion of the memo and offer a recommendation to tackle discrimination. Issues The main issue is that discrimination still exists in today’s society. There are still many people who have been treated unfairly,Read MoreSexual Orientation Diversity Management At Small And Large Organizations1235 Words   |  5 Pages Outline Caitlin Alexander, LaKeisha Givens, David Lindke, William Miller, Raymond Rodriguez, Shawna Silva and Jason Streger Liberty University â€Æ' A Case for Sexual Orientation Diversity Management in Small and Large Organizations I. Introduction A. â€Å"Approximately 9 million Americans identify themselves as being lesbian, gay, bisexual, or transgender (LGBT). With alternate sexual orientation. Managers and employees are becoming more tolerant and there is a growing respect for individualsRead MoreDiversity Within The Organization : Workforce Diversity Management Essay1325 Words   |  6 PagesThe term â€Å"diversity† usually refers to individual characteristics such as gender, ethnicity, culture, age but as time has advanced, it is now also known to defer between those of sexual orientation and physical or mental abilities. Through time, not only the notion of diversity has become more broad but it has also been more focused on. Due to its ability to provide benefits such as improved morale, contrasting perceptions and strategies, enhanced teamwork and mutual understanding within the organisationRead MoreManaging A Diverse Workforce1716 Words   |  7 PagesAlthough there is an improvement in the diversity in t he workforce, there is still room for change. Businesses have made many changes to help enforce the laws that were passed regarding diversity in the workforce. Women have been integrated into the workforce and there also have been many immigrants from other countries that have been given a new start to the workforce in the United States. Laws of equal opportunity have been made to help increase the workforce diversity. The goal for full equality of women

Comparing Karl Marx and John Stuart Mill Essay - 4553 Words

Karl Marx was born and educated in Prussia, where he fell under the influence of Ludwig Feuerbach and other radical Hegelians. Although he shared Hegels belief in dialectical structure and historical inevitability, Marx held that the foundations of reality lay in the material base of economics rather than in the abstract thought of idealistic philosophy. He earned a doctorate at Jena in 1841, writing on the materialism and atheism of Greek atomists, then moved to Kà ¶ln, where he founded and edited a radical newspaper, Rheinische Zeitung. Although he also attempted to earn a living as a journalist in Paris and Brussels, Marxs participation in unpopular political movements made it difficult to support his growing family. He finally settled†¦show more content†¦Despite these divergent paths which arise from differing views on the driving force of history, both systems aim to rescue the supreme interest of our individual humanity-for Marx, this interest lies in reaching absolu te prosperity for the material man, and for Mill, it lies in the search for absolute truth for the idealistic man. With its emphasis on individuality and diversity, Mills theory is in a sense more encompassing than Marxs. Mills theory, however, is fundamentally flawed in comparison to Marxs because of its ignorance of property as a danger against human liberty. Marx sees in the industrial age the death of the property-less class. This death is brought by the industrial ages five qualities: division of labor, accumulation of capital, competition, financial crisis, and monopoly. In this age, machineries and the division of labor reduce the skillful artisans to the proletariats who merely work on one monotonous element of production. The capitalists who own the machines enlarge their capital by exploiting the proletariats labor, leaving them only with enough to eat. Competition forces capitalists to lower prices, but this is good only until each factory produces more than demanded and a financial crisis emerges. The smallShow MoreRelatedEconomic Globlization1286 Words   |  6 Pagescharge whatever they see fit†. The reason for this is lack of competition in a capitalistic society. Karl Marx a social theorist of the 1800’s believed that the basis of social order in every society is the production of economic goods. â€Å"The concepts of what is produced, how it’s produced, and how it’s exchanged determines the differences in people’s wealth, power, and social status†. Marx argued that because human beings must organize their activities, in order to clothe, feed, and house themselvesRead MoreWhat Is Economic Freedom?1509 Words   |  7 Pagesdebate which later turned into war. Two most prominent opposite sides of the coin were capitalism and socialism. The capitalism end of the pole was dominated by the common ideology shared by great philosophers and economists such as Adam Smith, John Stuart Mill, Ludwig van Mises, Friedrich A.Hayek, Milton Freedman and Murray Rothboard. Their version advocated an economic system based on free market and private property or what one might call economic freedom. Adam Smith being the pione er of his economicRead MoreThe Theory Of Economic Growth6096 Words   |  25 Pagesexogenous growth theories. 2.1.1 The Classical Views on growth These classical views centre on the most prominent economic thinkers of the industrial age. These great thinkers include that of Adam Smith, Thomas Malthus, David Ricardo, John Stuart Mill and Karl Marx. Adam Smith (1776) is often regarded as the modern grandfather of economics. Smith strictly defined growth as endogenous, placing importance on the overall impact of capital accumulation on labour productivity. This type of labour productivityRead MoreChristian Ethics in a Postmodern World Essay example6531 Words   |  27 Pagesof the industrialist and capitalist expansion and domination; and modernity as the sum total of modern, modernism, and modernisation. The concept of ‘postmodern’ evolves according to different perspectives of the different scholars. C. Wright Mills (1961: 184) treats postmodern as ‘the Fourth Epoch’ following ‘the Modern Age’ when the liberalism and socialism born of the Enlightenment have both virtually collapsed as adequate explanations of the world and the ideas of freedom and of reasonRead MoreJurisprudential Theories on IPR13115 Words   |  53 PagesThis theory embraces the view that expressive works are the extension of one’s self and thus are deserving of protection because of an individual’s inherent dignity.2 The final theory owes its origins primarily to the work of Enlightenment philosopher  John Locke. Here, the justification of copyright stems from the right of an individual to control the fruits of his labor. Generally speaking, Anglo-American copyright law adheres more closely to a utilitarian  system while Continental legal systems startRead MoreExistentialism vs Essentialism23287 Words   |  94 Pagesmuch larger audience. 3. Albert Camus Moving beyond Sartre s existentialism, Camus explored the meaninglessness and absurd nature of the human condition. Many Others Other existential philosophers include  Simone de Beauvoir,  Martin Heidegger,  Karl Jaspers,  Gabriel Marcel  and  Franz Kafka. Existentialist philosophy was also influenced by many other works, including those of  Friedrich Nietzsche, G. W. F. Hegel, Fyodor Dostoevsky and  Edmund Husserl. 1. Sà ¸ren Kierkegaard  (1813–1855) was a DanishRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSouthern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History EricRead MoreInternational Management67196 Words   |  269 Pagesof Alexander the Great, transcontinental trade was extended into Afghanistan and India. With the rise of the Roman Empire, global trade routes stretched from the Middle East through central Europe, Gaul, and across the English Channel. In 1215 King John of England signed the Magna Carta, which stressed the importance of cross-border trade. By the time of Marco Polo’s writing of The Description of the World, at the end of the 13th  century, the Silk Road from China to the city-states of Italy was aRead MoreDeveloping Management Skills404131 Words   |  1617 PagesConflict 375 SKILL LEARNING 376 Interpersonal Conflict Management 376 Mixed Feelings About Conflict 376 Diagnosing the Type of Interpersonal Conflict 378 Conflict Focus 378 Conflict Source 380 Selecting the Appropriate Conflict Management Approach 383 Comparing Conflict Management and Negotiation Strategies 386 Selection Factors 386 Resolving Interp ersonal Confrontations Using the Collaborative Approach A General Framework for Collaborative Problem Solving 391 The Four Phases of Collaborative Problem Solving

Hilton Hhonors Worldwide Rewards Free Essays

Hilton HHonors Worldwide: Loyalty Wars: (Due Week 9, Oct. 29-Nov. 2) ? Compare the Hilton HHonors reward programme with other reward programmes you know about or have researched. We will write a custom essay sample on Hilton Hhonors Worldwide Rewards or any similar topic only for you Order Now Be sure to discuss the differences, how they value guests and their offerings. ? Does the value of the Hilton program justify its’ cost. Explain in terms of the value of a customer. ? What is Starwood trying to do and how should Jeff Diskin respond? The Hilton HHonors Worldwide reward programme can be compared with several other loyalty or recognition programs offered by leading hotel chains of the world. Similar programs are being offered by many airlines, department stores, car rentals, video and book retailing, credit cards, movie theaters and several other international entities in the service industry. The first one that can be considered in this regard is the Priority Club Rewards offered by IHG (Intercontinental Hotels Group). The IHG group comprises of Intercontinental Hotel and Resorts, Crowne Plaza Hotel and Resorts, Holiday Inn, Holiday Inn Express, Hotel Indigo Staybridge Suites and Candlewood Suites. (Ref: https://secure. priorityclub. com/hotels/). The program is offered across 4,500 properties operated worldwide by the group. The program is open to everyone free of cost. It allows the members to earn points not only by staying in any of the member hotels but also by earning Priority Club points when purchasing goods and services with any of their partners or earn miles with their partner airlines. The partners are specially customized in accordance with prevalent tastes and popularity in different parts of the world and include leading brand names in airline industry, fashion retailers, vacation and tour operators, mobile and telecom services, car rentals, home and furnishings, electronics, computers, etc. The choice of partners is vast as compared to Hiltons’ rewards program. In many territories local co-branded credit cards are also offered which entitle members to earn points on each and every spent. For the stay at the hotels, members can earn 2000 points for every stay outside the hotels outside North America, Mexico and Carribean in Intercontinental Hotel and Resorts while for all other geographical locations and all other hotel chains included in the group, the members earn 10 Priority Club points for each US $ 1 spent. The program has distinct features comprising of points that never expire and no blackout dates for Rewards Night, thus allowing the members to stay anytime. Unlike the Hiltons reward program, members can also use a combination of points and cash for their stay. Furthermore, members can redeem their points for flights with no blackout dates on over 400 airlines across the world ranging from North America, Europe, Middle-East, Central to Southern and Far-east Asia. However, unlike the Hiltons reward program, double-dipping is not allowed. But as an added incentive to members, free lounge access at several airports is also offered to the members thus enhancing members travel convenience. Similar to the Hilton reward program, the points in IHG Priority program can also be redeemed for several other items besides free nights at the participating hotels. Yet again, the choice offered by IHG is vast as compared to Hilton. The points can be redeemed for hotel stay, airlines travel, tour packages, adventure sports and merchandise from leading retails and entertainment providers. In addition, gift cards from several brands are available. A very appealing feature is an option of donating points for charitable ventures in keeping with IHG philosophy that ‘rewarding others may be the best reward of all’. (Ref: http://www. priorityclub. com/rewards/us/en/redeem/catalog/charitable-donations). The IHG program lays special emphasis upon member satisfaction and recognition. Hence , the members have several value-added services offered for free. A separate toll-free reservations line is offered. They are offered priority check in and check out services. Their individual preferences are stored in the system (Personalized room-preferences profile) offered at every stay without asking e. g. smoking or non-smoking rooms, bed-type, etc. Requests for late check-outs are given preference and in certain locations, extra benefits like airport pick-up services, free internet, free newspapers, etc. are offered. Extra level of service is also offered to members for room upgrades, complaint resolution, customer service feed-back services, etc. Just like the Hiltons’ reward program, the IHG Priority program also has different plan levels based upon ‘qualifying points’ and ‘qualified nights’. Accordingly, 3 tiers termed as ‘Club’, ‘Gold Elite’ and ‘Platinum Elite’ are offered. (Ref: http://www. priorityclub. com/hotels/us/en/global/support/about_priorityclublevelsef:) Bonus earnings for Gold Elite are 10% and those for Platinum Elite 50% over the base points earned. Moreover, the Elite members are offered extra benefits and advantages like complimentary upgrades and guaranteed room availability. In this respect, it appears to be more attractive to customers than Hiltons’ reward Silver and Gold VIP status. Over and above the stated benefits, multiple promotions are offered at different times promising extra points, free room upgrades, etc. to attract more and more customers. Another popular loyalty program is Fairmont President’s Club that allows access to a host of exclusive benefits and privileges. Besides the standards being offered by the loyalty programs of almost all big hotel groups, Fairmont goes a step ahead by offering members services like concierge reservation, complimentary use of health clubs, golf-clubs and even use of BMWs at select locations. Ref: https://www. fairmont. com/fpc/benefits/). Another impressive and acclaimed loyalty program, not by a hotel group but an airline, is the one offered by Etihad Airways. Though relatively new in the competitive airline industry, the Etihad Guest program has introduced several new initiatives for the frequent travelers generating big business for the airline and proving to be a significant factor in the phenomenal success of Etihad. Very aptly, it has been awarded 2012 Freddie Awards. Etihad Guest was recognized for the Best Redemption Ability, Best Elite Program and Best Loyalty Credit Card among all airlines in the Middle East, Asia and Oceania. (Ref:http://www. etihadairways. com/sites/Etihad/global/en/aboutetihad/mediacenter/newslisting/newsdetails). The program was also runner up in the four remaining categories: Best Promotion for Earning, Best Promotion for Redemption, Best Customer Service and Program of the Year. Hence, it can be concluded that the member retention and brand loyalty competition is fierce and offering innovative and extensive services to customers is imperative to lure more and more individual and corporate clients. It seems quite obvious that the value of Hilton reward program does justify its cost. As per the belief of Hilton Hotels that regard frequent guest programs as the lodging industry’s most important marketing tool, serving to direct promotional and customer service efforts at the heavy user. (Ref: Case Study by John Deighton and Stowe Shoemaker). Loyalty programs have been at the core of how hotels attract and retain their best customers for over a decade. However, they can only be as cost-effective as multiple competitors in the market let them be. This study reveals that the previous year had been successful for Hilton. Revenues had been in the region of $158 per night per guest, and occupancy had exceeded break-even. Also Hilton HHonors rewards program was not established as a profit center but was required to break even each year and to measure its effectiveness through a complex set of program metrics. The program is run by a small team of 30 employees. A research by Hilton revealed that guests identified by their HHonors or airline membership numbers occupied 22. 5 percent of all the rooms occupied in the Hilton Hotels and Hilton International network in a year. More importantly for Hilton , activation, retention, and member spend per visit all have improved. Augmenting the financial gains is the valuable database the HHonors rewards program provides to Hilton. These are the most critical and demanding customers who provide vital feedback and valuable suggestions. The program staff can establish individual contact with these members through mail or in person and not only obtain valuable feedback but earn lifelong loyalty. Plenty of focus groups and quantative research can be carried out further enhancing means to develop brand loyalty through personal profiling and personal recognition techniques. The phrase attributed to Diskin interestingly sums it up i-e ‘ People care about organizations that care about them. (Ref: same case study). In addition, the program also offers opportunities to target other customer segments. Furthermore, the program is also being used as a tool that can help the travel manager with compliance to their overall travel policy by offering special incentives to stay at Hilton rather than at a competitor due to personal choice of the travelers. The Hilton program proves to be even more effective by developing additional services for returning customers at check-ins and by appointing guest relations managers to offer special personalized services to loyalty members. All these factors contribute to make this program valuable in expanding and retaining clients and thus justify the associated costs. Starwood is introducing a new aggressive frequent-guest program that it hopes will help attract more business travelers to its Westin Hotels Resorts, Sheraton Hotels Resorts, The Luxury Collection, Four Points, Caesar’s, and Starwood’s new W brand hotels, representing more than 550 participating properties worldwide. The program is expected to raise the stakes in the loyalty-program fierce competition amongst big hotel chains especially since Starwood plans to run it by a How to cite Hilton Hhonors Worldwide Rewards, Essay examples

Marketing Strategy and Plan for a Local Company

Question: Create a one year marketing plan for a local company. Answer: Introduction The company selected in the assignment is Tall grass prairie, which is one of the most famous bakery businesses in Canada. The job will focus towards developing a proper marketing plan, which includes the following factor that are strategic planning, marketing product as well as marketing focus and developing marketing program strategies as well as tactics. In modern generations, one of the major breakthroughs is the application of the internet (Aaker, 2013). The assignment will focus towards the application of the digital marketing plan, which includes the notion of ecommerce (Cateora, Gilly, Graham, 2013). The organization strongly believes in developing quality as well as fresh product in order to keep the customers satisfied. Strategic planning Strategies are developed in the business to make the business operations smooth and relevant. There are certain organizational goals as well as managerial activities. It is one of the most significant aspects of the firm to accomplish the overall managerial goals and objectives (Malhotra, 2013). With the application towards developing an appropriate strategic plan, the organization will accomplish different the standard corporate aim. It is always important to concentrate on the present market structure as well as what are the different kinds of strategies which other firms were operating their business in the same industry (Daniel, 2012). Different business irrespective of its size and nature uses different kinds strategies to evaluate the functions of the organization. The company in the industry tries to accomplish the in the following areas of the business which includes the cost leadership, differentiation, cost focus and differentiated products (Gupta, Massisimo, Koontz, 2013) . These are the four specific areas, which the current group needs to focus towards the expansion process of a proper advertising plan and actions (Pride, 2012). The notion of cost leadership management involves in order finding the lowest cost provider of the products. Resources, as well as funds, are the two important strategies, which need to be analyzed in the required manner, and the most important part is all the managers of different organizations tries to develop all the necessary strategies of the organization towards ensuring the optimum utilization of resources (Hood, 2013). It will automatically increase the productivity of the team by applying different kinds of policies out of that the most common approach is the application of divisions of labors. The notion of differentiation is a non-price strategy, which this current organization needs to focus. Some of the key parameters, which the team needs to focus, are towards increasing the quality of the product (Jobber, 2012). The third factor is the cost center, which is similar to cost leadership and will involve towards an emphasis on a narrow niche market (Kurtz Boone, 2012). Wi th a view of cost focus strategy, the company will be able to develop design towards making the organization cost competitive within the niche market. To develop a proper cake business, it is one of the most important points to focus on a particular market, which is mentioned in the cost focus strategy (Keegan Green, 2013). The concept of differentiations contributes a significant aspect in the overall business operations. Market Product and Service Focus The current organization, in the study, develops all the strategies to enhance the business in the bakery industry. Products need to be prepared in the market by matching the requirements of both the organization as well as the market. However, it is equally important for the team to focus equally on the products as well as services (Kotler, 2012). Towards developing a proper marketing plan, the role of digital market policies needs to be investigated in an appropriate manner. Some of the essential services, which the organization needs to, are to develop appropriate E-commerce strategies, which include online services and home delivery services (Tanner Raymond, 2012). It is one of the most significant aspects to set the goals and provide direction towards developing a future marketing plan (Kurtz Boone, 2012). It requires towards establishing goals, which will be based realistic and measurable and on the other hand, which allows the organizations to meet the deadlines towards achi eving the targets, which provides a budget for developing a proper budget for all the marketing activities (Kotler, 2012). Marketing product and strategy and tactics With a view of improving, a good advertising plan is a core of directing as well as coordinates all advertising efforts within a business (Thorson Duffy, 2012). The use of good marketing plan operates mainly at the two levels, which includes the strategic level, as well as in tactical level, which will allow the organization to develop strategy in order to identify the overall marketing plan and different kinds of tactics in order to execute all the plans and policies in a defined manner. Based on the overall strategies of the business a proper marketing plan does not need to be longer or expensive to put the things together (Kurtz Boone, 2012). If all the research work is executed in, an appropriate manner by maintaining all the factors of marketing in a proper manner will allow the firm to evaluate all the activities towards the achievement of the goals and objectives (Malhotra, 2013). Towards developing an appropriate marketing plan, the following areas needs to be developed whi ch will guide the present organization to evaluate all the activities in the appropriate manner. Conclusion The final section of the study will review all the elements, which are required to organize a good marketing plan towards achieving the common organizational aims. The assignment is classified into several divisions, which includes several applications of different kinds of marketing tools. The organization in the study develops all the business operations based on the bakery industry, which includes the cakes, buns, and croissant. Strategic planning, market products, and marketing programs strategies, as well as tactics, are the principal components, which the organization needs to focus on the overall marketing plan. The team will be benefited in particular ways and will allow the company fulfills its overall objectives. Reference List Aaker, D. (2013).Marketing research. Hoboken, NJ: John Wiley Sons. Cateora, P., Gilly, M., Graham, J. (2013).International marketing. New York: McGraw-Hill Irwin. Daniel, S. (2012).Principles of marketing. [Place of publication not identified]: Kendall Hunt. Gupta, D., Massisimo, A., Koontz, C. (2013).Marketing Library and Information Services II. Berlin: De Gruyter. Hood, D. (2013).The marketing manifesto. London: Kogan Page. Jobber, D. (2012).Principles and Practice of Marketin+. London: McGraw-Hill. Keegan, W. Green, M. (2013).Global marketing. Boston: Pearson. Kotler, P. (2012).Principles of marketing. Singapore: Pearson/Prentice-Hall. Kotler, P. Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kurtz, D. Boone, L. (2012).Principles of contemporary marketing. Australia: Southwestern Cengage Learning. Malhotra, N. (2013).Review of marketing research. Bingley, U.K.: Emerald. Pride, W. (2012).Marketing principles. South Melbourne, Vic.: Cengage Learning. Tanner, J. Raymond, M. (2012).Principles of marketing. Irvington, N.Y.: Flat World Knowledge. Thorson, E. Duffy, M. (2012).Advertising age. Mason, OH: South-Western Cengage Learning.