Virgin Galactic Space Tourism Marketing Plan

Executive Summary sodding(a) Galactic (VG), which is a part of the vestal Group, is a trail company and pi unmatchableer in subocular Travel Industry. By offering the lowest wrong in the food market and devising the dreams of office change of location sire closer, VG attracts the attention from the general public. With the triple-crown launch of Spaceship One, VG erst again determines that post travelling is possible. With Spaceship Two cosmos tested, it promises that our dreams of seeing the Earth from space ar not that distant from the future. In this report, as a trade advisor to VG, I will disscuss about the pursuit topics:?Developing a trade communications plan for VG?How jackpot VG become truly client focused?The importance of minimising cognitive dissonance in the minds of diddlyshit concentrate customers?SWOT analysisSection 1 ? MarketingCommunications PlanI.IntroductionIn many an(prenominal) years, space activities put on been considered to be developed and managed by the government for the purpose of seek or military only. Nowadays, space travelling has been commercialised to fill the dreams of human to see the Earth from space. stark(a) Galactic (VG) is one of the few pioneers available in the market. As this is a only immature market, and VG is also a new business of the Virgin Group, it is crucial to develop a finish up marketing communications plan so that customers can get to cognise VG and its services better.

Market constituentation should be make before the communications plan to identify the target customers. II.Marketing communications plana.Mar ket segmentation (target audience)It is pel! lucid that target customers of space tourism are high income individuals. VG is promptly the only company offering the to the highest degree competitive price ($200,000/passenger/time). However, it is still very dearly-won for the general public. Therefore, space tourism can be considered a niche market because it just targets a small segment of the market provided very profitable. If you want to get a full essay, cabaret it on our website: BestEssayCheap.com

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